Guest posting means to write blogs or publish articles on someone else blog or website. You might be thinking that how this can help in growing the online audience where the writer is putting all his effort to someone else’s website. But allow me to explain. I have three reasons to believe that guest posting can help in growing the online audience.
Guest posting build relationships:
According to NewswireNEXT: “The world of blogging revolves around the content and that is why every blogger looks for the content for his/ her blog page or website. Some of them offers other bloggers to write on their blog so their audience get the chance to experience something new. When bloggers writes as a guest blogger on the other website they build a relation with the owner. This relation then proves out to be mutually beneficial. Many bloggers these days are influencers and they make up large percentage of conversation from the social media platforms. That is why it is beneficial to have them as a friend because you can then grow your influence in the media which ultimately bring you more subscribers for your blog.”
It is great for search engines:
The content will be of no use if it is not visible for the readers and this benefit of guest posting makes it non negotiable. Guest posting has some serious SEO advantages as guest bloggers gets the chance to include back links of their blogs or website. Regardless of its position in the blog back links are very useful in making your content visible on the search engines. They optimize the content and make it appear in the top searches. Readers and searchers can then find your content easily and you will ultimately enjoy the exposure.
Introduction to new people:
This is very important even for the bloggers who have a well established community. Bloggers with guest posting gets the chance to introduce their content to a well established community. They can connect with new people which then convert in to subscribers. This introduction ensures that more readers convert in to fans and then followers. Basically, this is a good way to increase your fame in the community and to get a reputation that you want. But you have to keep adding the valuable content to get the best possible results.
Even if you are planning to host guest blogging then you will enjoy the benefits of it. Not only you will build more relationships but you will give your audience to experience something new and different. However, there are some rules that should be followed in order to be a good guest.
- Link the post from your blog
- Promote it on social media channels several times
- Thanks the writer who have posted on your blog
- Stick around and respond to the comments
If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.