It is needless to say that Facebook is the largest social network with about 2 billion users using it every day. It is certainly a platform that helps you reach to a wide audience from across the world. Moreover, it is free, to begin with, and you can easily use Facebook to market your business and take it to the next level. You can use the below-mentioned tips for advertising your business on Facebook.
Defining your audience and setting goals: You entire advertising plan depends on knowing the audience well. You need to understand what age bracket they fall under, their gender, location, occupation and pain points that they have. Then you can create content based on these specifications. Once you are familiar with your target audience, you can then set goals for your Facebook Advertising Management page for your business. Each activity that you perform should be aligned with the target audience and their behaviour.
Plan your content: The next step is to reach your defined goals via planning your content. If you want to advertise your business on Facebook then you should follow the 80-20 rule. According to this, 80% of your content should be informative or something that will be valuable for your audience and 20% should be promotional content. It is important to note that Facebook is more likely to penalise your posts if they are too pushy and promotional. So, you should have a mix of good content that helps in engaging your audience as well as promoting your products or services.
Create your Facebook Page: With an effective strategy in place, you can now create your Facebook page for advertising your business. Choose a name that you will keep consistent among all platforms like Instagram and YouTube. Write you’re About Us page well and provide all the necessary information about your business, your address and even how your potential clients can get in touch with you. Have a clear Call for Action system in place that enables the clients to avail of your services. Your cover page and profile picture are the first things that your clients will see and so you should ensure that they convey the theme of your business well.
Start Posting:Facebook and Instagram posts are becoming really popular among users. You can have a simple text post wherein you can ask your audience to answer the questions you post. You can also post an image which can either be an infographic, a visual or any other illustration. You can also post videos on Facebook. They could be of a small duration or long based on the content. Try and have a mix of the two.
Increase your Followers: Now that you have created a Facebook Advertising page for your business and started populating it, you need to increase your likes and followers. You should post content that is meaningful and highly shareable. This is a good way of increasing your followers and reach organically. Once you get a hold of the tricks you can then invest in Facebook ad campaigns to get results faster. All the Best!