Despite the fact that writing texts for your website may sound simple and easy, there are a lot of mistakes writers make when it comes to writing their website’s pages, products descriptions, blog posts, etc. We have many readers of our business section that are interested in creating quality content for their sites, so we have asked a freelance copywriter from Spanishwriterpro for some tips to create good texts in terms of selling:
- Do not use empty words
In order to avoid commitment, chances are that you will want to avoid words like can, will or do, but this is a mistake. Basically, you are telling to a reader that you are not confident or your content isn’t 100% as it should be. This also means that you will use empty words like possibly, hopefully, maybe, etc. The main thing you will have to do is to replace those words with strong ones such as can, do or will. Your readers will appreciate this and your content will have a much higher value.
- All the facts must be backed up
Here is an important rule to follow. All your facts must have a backup. Use case studies, statistic data or anything that comes from high-authority websites in order to tell the reader your content is accurate.
- Be specific and use specific figures
It is mandatory to use specific examples in your content. Why? This tip will make sure you are not generalizing the matter and you are telling to a reader that your content is accurate and precise. You can implement the same idea using testimonials, return policies or anything similar in order to increase the credibility of your offer. This is actually a tip all professional copywriters use.
- Use you more frequently than we
Using we may sound professional, but it is also known for generalizing the matter. Instead, you should use you. As a matter of fact, you should use YOU 2 times more often than WE. This has a positive effect on meeting the requirements of a reader and helping them in a personalized and effective way.
- Use fundamental goals of copywriting
If you are looking for a high-end copywriting, you will have to follow the specific fundamentals. There are 7 of them and they are:
- Attract attention
- Content is focused on a reader
- Point out benefits
- Make yourself different than competition
- Prove all the facts
- Prove the credibility
- Improve value
- End with a call to action
This is important due to the fact you must tell people that they must do something. Always end up your content with a call to action and chances are high that readers will do the thing you want them to do.
- Use a personal writing style
The last, but not least, you will have to use a personal writing style. This tip will help you gain the attention of a reader and also make your content more valuable. All experts will tell you that this tip is more important than you may believe. But be careful, where you read personal, you have to think on your brand/product personality not your own.
The final word
With the help of these tips, you are able to write content that will be more than just appealing to the readers and it will make sure you get the desired effect. Luckily, all the tips are simple and easy to follow, so they must be used every single time you need new content.