Introducing: Rare London Swimwear


Summer is here, it’s time to dust off the wedges, pull out your fave Gucci sunglasses and get ready for that much-needed summer getaway! No holiday is complete without gorgeous swimwear to take you from beach to bar during those long sun-kissed days. With the launch of our SS15 Swimwear collection, get beach ready with our swimsuits, cover ups and accessories. Find your perfect poolside outfit in our swimwear collection, with daring cutouts, statement embellishments and chic mesh panels, there is something for everyone that will brighten up your holiday wardrobe.

Statement One-Pieces

Swimwear has gone retro with one-piece swimsuits being the must have for beach-to-bar chic. Our one-pieces are sure to make a statement with vibrant colours and embellishments, for a unique summer style. The Pineapple Embellished Swimsuit has stolen the spolight, as the fruit theme is on trend for SS15 and it has become a fast favourite. The Coral and Black/Orange and Black Plunge Swimsuits bring a sexy sports luxe vibe to our swimwear, with their halterneck design and low back. Our Black Sweetheart Daisy Trim Swimsuit is perfect for summer with the floral embellishment and sweetheart neckline, it is really flattering for all shapes and sizes.

Daring Cutouts

This selection of swimsuits and bikinis is the epitome of sexy pool party glam. Wow the crowd in the edgiest of swimwear, all with daring cutouts to accentuate your curves. Our Black Multi Strap Bikini and Black Multi Strap Swimsuit are bold head-turners and would look great going pool to party, teamed with statement heels and jewelry. Let the swimsuits do the talking and leave the cover up at home! Our Cornflower Cage Strap Bikini (also available in Black and White) is the ultimate summer shade, while the cage design is cool and modern. The Black Cut Out Crochet Swimsuit is a simple yet stunning design. The crochet detail with side cutouts and a keyhole cutout turns this from ‘little black swimsuit’ to a glamorous beach outfit.

Bikini Babe

With an array of colours and designs we have a bikini for every occasion – or even every day of your holiday. The White and Black Contrast Frill Bikini adds a touch of sophistication with the high waisted bottoms and frill bikini top. The monochrome design with contrasting zips gives it an edgy twist. Our Neon Orange Multi Strap Bikini is a vibrant addition to our bikini collection which would really set off your tan, while the neon hue will look great going day-to-night for that party vibe. Our Black Stripe Trim Bikini is a modern take on the classic black bikini with its mesh panels. The high waisted design is also extremely flattering and gives the bikini a retro touch. The Blue Tie Dye Bikini is the only option for that hippy beach babe look. Wear yours with oversized round sunglasses for ultimate 70’s chic.

What Is Your Go-To Poolside Style?