How Mobile Marketing Helps Businesses

Unless you have been living under a rock for the last 5 years then you will have no doubt seen more and more people using their mobile phones to access the internet? Maybe even you have started to use your mobile phone more frequently to visit your favorite sites or do a search on Google?

With this in mind, it’s easy to see why every business out there should be taking mobile marketing extremely seriously, as it offers them a way to get more visitors to their site or App, and ultimately, get more customers and make more money.

Now that you know mobile marketing helps businesses by making them more profit, you might be wondering how to get started? Here are a few tips to help you out…

Mobile friendly website

Did you know that if your website is not optimized for mobile that the vast majority of visitors will simply click away and find a website that is? For this reason, if you don’t currently have a mobile friendly version of your website then you are losing out on a lot of money. It really is a simple as that.

Fortunately, getting your website mobile ready is extremely simple and cheap, as there are many services out there that will do it all for you.

Create an App

Statistics show that more and more people are using Apps to access the internet rather than connecting to traditional browsers such as Safari and Internet Explorer. This is why you should seriously consider creating your very own App, which can be downloaded for the iPhone and Android phones and give your customers another way to connect with your brand while on their phone.

Again, there are freelancers and services out there that will create an App for you, or it’s even possible to sign up to a monthly service where you can create a simple App yourself using online software.

Use QR codes

Quite simply, a QR code is like a barcode, although it can be scanned by people with a mobile phone. For example, if you were to hand out leaflets advertising your business, then people could scan the QR code to be instantly transferred to your website or App.

Not only that, but there is the also the chance to offer special discounts and coupons for people that scan the QR code, which means this is an excellent way to increase your bottom line.

SMS marketing

Want a simple way to reach your target audience? If so, then you should definitely give SMS marketing a try. This is basically sending people text messages about your business using an automated system. Don’t worry, SMS marketing isn’t illegal as long as you have their permission to contact them.

Without a doubt, the best way to use SMS marketing for your business is to send out details of offers, special discounts, and sales. You can then include a link that takes them directly to your site or App.


As you can see, mobile marketing is helping businesses all over the world keep up with changing habits of consumers so they can make more money.

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