Because almost everyone is on their computers constantly and always checking their emails, email marketing is a very smart decision for your company. If you are considering starting your email marketing campaign, this article will provide you with some advice that can help you start today.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
When you offer your customers lots of options, you will have a much more effective email marketing business. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. Giving your customers more control over the process will make them more comfortable.
Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.
Tell a story with your email marketing campaign. You must think about how to grab the readers’ attention. How better to grab their attention than to tell a story that involves success in your business niche. This gets them intrigued, and it gives you an opportunity to get new customers.
When acquiring e-mail addresses through your website for marketing purposes, make certain that your sign-up form is brief. In general, you can limit the information required to sign up to only a name and an e-mail address. Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.
Follow up with your clients with an option for them to affiliate with you. Include a command on your email that tells them they can join instantly by clicking on the below link. The ending postscript could inform them to not be late on this incredible opportunity for affiliation with your company.
Try to keep your email subject lines short. Try keeping them around 60 characters or so. Depending on the nature of your business, you may be able to get away with a longer one as long as you put your most important information first. That said, it’s better for the average consumer to keep it short, sweet, and to the point.
Keep the emails you send consistent with any branding you use in your other marketing. Use the same color pattern you use regularly, while also including your company logo on each email communication you send out. When you develop a positive reputation through your brand, your emails are likely to be received with higher success.
Now that you have gotten a better understanding of email marketing, be certain that your brain was able to digest everything you learned. Consider printing this article off and rereading it as you draft your email marketing campaign to ensure you get the most you can from its contents.